If you're big on skincare and make-ups, then there's no way you're not familiar with The Body Shop. Catering to clients interested in organic and natural skin care products, The Body Shop had made quite a name for itself in the Philippines!
One more reason to love the brand is its dedication in supporting causes that empowers and encourages women, and one of the most notable campaign I can remember is the petition to Stop Sex Trafficking. This year, they are at it again with a new beauty movement that is simply wonderful and hopefully help women the world over to Look Good, Feel Good And Do Good.
Without further ado, here's the official release from the brand itself!
THE BODY SHOP LAUNCHES A NEW BEAUTY
MOVEMENT: BEAUTY WITH HEART
Lily Cole to act as first global Brand Advocate for
pioneering beauty brand
London, 22nd March, 19:30
hrs.
The Body Shop, one of the 21st Century's most iconic and pioneering
Brands, today launched a new beauty movement – called Beauty With
Heart – that will inspire individuals everywhere and transform the
boundaries of beauty.
 |
| Check out the welcome arc at the launch party! |
Beauty With Heart places emphasis on a beauty experience that is more
than skin-deep, putting a human stamp on beauty and empowering people the world
over to Look Good, Feel Good And Do Good.
Beauty With Heart will spring to life through a new store experience
called Pulse, as well as through the active support of the first global Brand
Advocate for The Body Shop, Lily Cole.
Activist, model and actor Lily Cole is the embodiment of the Brand’s
strong Values and the first of a community of inspiring young activists.
 |
| Lily Cole, the global Brand Advocate for The Body Shop retouching her make-up at her launch party in UK |
Sophie Gasperment, Executive Chairman, The Body Shop, said: "We
know that our Brand delivers more than beauty; our products truly contain heart
as well. Today, we’re looking to a future where our vision of beauty
can be experienced by new generations for whom it is all about looking good,
feeling good and doing good, too.”
Lily Cole, global Brand Advocate for The Body Shop, said: “I have
long been an advocate of the potential of using business and consumer power to
cause positive change. The Body Shop takes a responsible attitude to
people and the environment, and it feels amazing to be supporting a brand
who are pioneers in that way of working.”
The launch took place in central London
and attracted figures from the world of fashion, beauty and lifestyle such
as Vivienne Westwood and Jo Wood.
The Body Shop became one of the world’s first ethical businesses when it
opened its first store in 1976 in Brighton,
UK. Today, The
Body Shop welcomes over 275 million shoppers to its stores every year, and has
over 2,700 stores in 63 countries worldwide.
Beauty With Heart will be rolling out in
the UK
from 3rd May, with global roll out to follow from 15th May onwards.
Meanwhile, here are some more of my favorite pics from the event!
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